• 1.jpg
  • 2.jpg
  • 3.jpg
  • 4.jpg
  • 5.jpg
  • 6.jpg
  • 7.jpg
  • 8.jpg

In Collaboration With

Co-Organizer

Media Sponsors

App aims to cut smartphone-related traffic accidents

App aims to cut smartphone-related traffic accidents by 'bribing' drivers with coffee.

An unusual partnership in Japan between an automaker, a communication company, and a food and beverage provider, has launched an app-based initiative that aims to reduce distracted driving crashes using coffee as an incentive.

For 13 consecutive years, Aichi Prefecture (province) has had the highest rate of traffic fatalities in Japan. In 2015 alone, there were 44,369 traffic accidents that resulted in injuries or deaths. There were also 50,101 arrests involving the use of smartphones while driving, and the increase in violations of this nature has highlighted the distracted driving problem. The Toyota Motor Corporation (TMC), refreshment retailer Komeda Co Ltd, and the KDDI Corporation telecommunication’s group, has begun an initiative using a smartphone application called ‘Driving Barista’. The application is aimed at reducing the number of traffic accidents in Aichi Prefecture that are caused by drivers using their smartphones while driving.

Toyota, Komeda, and KDDI have started their own joint project in tandem with the Japanese government’s 2016 Autumn Traffic Safety Campaign (September 21-30). The companies will promote traffic safety in Aichi Prefecture through an educational initiative where participation is accessible for all, and can lead to a reduction in traffic accidents. The Driving Barista app can only be used within Aichi Prefecture. Using the gyro sensor to sense the tilt of the smartphone body, and the GPS to determine the distance driven, the application measures the distance the driver has driven while leaving the smartphone facedown. When the cumulative distance reaches 62 miles (100km) the first time, and every 124 miles (200km) thereafter, the driver can receive a coupon for a cup of blended or iced coffee at a Komeda Coffee Shop.

The smartphone must be in a horizontal position facedown to allow distance measurement. If it is held vertically in a drink holder, it will not be considered facedown, and will not register mileage. According to one survey, approximately 60% of respondents said they use their smartphones while driving, with approximately half of these respondents keeping only one hand on the steering wheel. Therefore, the companies hope that the new application will raise drivers’ awareness about not using smartphones while driving.

The, also stated that, “We have already been carrying out educational activities to prevent the use of smartphones while driving, and we hope that this initiative between the three companies will help solve the problem facing Aichi Prefecture,” commented Akira Dobashi, director-in-charge of CSR and environment at KDDI. “We developed the Driving Barista smartphone application as a fun way to help prevent traffic accidents. We hope to contribute to accident prevention by providing a new experience for drivers.”

With regards to the initiative, Toyota’s managing officer, Shuichi Murakami, said, “In line with contributing to the ultimate goal of achieving zero traffic fatalities and zero traffic accidents, Toyota has implemented automobile safety measures as one of its top priority management concerns. By carrying out a new traffic safety education initiative together with Komeda and KDDI, we hope to further reduce traffic accidents.”

Sponsors

News

Countdown

Time passed:
7 7
8 8
Days
2 2
3 3
Hours
1 1
1 1
Minutes
0 0
2 2
Seconds

User Login

  • Abbas Ahmad Akhoundi

    Abbas Ahmad Akhoundi

    Minister of Roads  & Urban Development, I. R. of Iran
  • Dawoud Keshavarzian

    Dawoud Keshavarzian

    Deputy Minister of Roads  & Urban Development & President of RMTO, I. R. of Iran
  • Taghi Mehri

    Taghi Mehri

    Police Chief, Traffic Police, I. R. of Iran
  • Shahram Adamnejad

    Shahram Adamnejad

    Executive Board Member & Deputy of Planning, RMTO, I. R. of Iran
  • Nayereh Pirouzbakht

    Nayereh Pirouzbakht

    President, Iran National Standards Organization, I. R. of Iran
  • 1
  • Nick Compin

    Nick Compin

    ITS Expert from California, USA
  • Bamdad Babak

    Bamdad Babak

    Senior Traffic Signal Designer, Vic Roads, Australia
  • Hermann  Knoflacher

    Hermann Knoflacher

    Professor of the Institute of Transportation, Research Center of Transport Planning and Traffic Engineering, University of Technology Vienna (TU Wien), Austria
  • Mohsen Ramezani Ghalenoei

    Mohsen Ramezani Ghalenoei

    School of Civil Engineering, Sydney University, Australia
  • Ahmad Sadegh Mohammadi

    Ahmad Sadegh Mohammadi

    Vice President of Business Development, Kapsch, USA
  • Sylvain Haon

    Sylvain Haon

    Director of Knowledge and Membership Service, UITP, France
  • Adnan Rahman

    Adnan Rahman

    Director General, International Road Federation (IRF), Switzerland
  • Shigetoshi Tamoto

    Shigetoshi Tamoto

    Vice President, ITS Japan, Japan
  • 1
  • Abbas Ahmad Akhoundi

    Abbas Ahmad Akhoundi

    Minister of Roads  & Urban Development, I. R. of Iran
  • Dawoud Keshavarzian

    Dawoud Keshavarzian

    Deputy Minister of Roads  & Urban Development & President of RMTO, I. R. of Iran
  • Taghi Mehri

    Taghi Mehri

    Police Chief, Traffic Police, I. R. of Iran
  • Shahram Adamnejad

    Shahram Adamnejad

    Executive Board Member & Deputy of Planning, RMTO, I. R. of Iran
  • Nayereh Pirouzbakht

    Nayereh Pirouzbakht

    President, Iran National Standards Organization, I. R. of Iran
  • 1
  • Nick Compin

    Nick Compin

    ITS Expert from California, USA
  • Bamdad Babak

    Bamdad Babak

    Senior Traffic Signal Designer, Vic Roads, Australia
  • Hermann  Knoflacher

    Hermann Knoflacher

    Professor of the Institute of Transportation, Research Center of Transport Planning and Traffic Engineering, University of Technology Vienna (TU Wien), Austria
  • Mohsen Ramezani Ghalenoei

    Mohsen Ramezani Ghalenoei

    School of Civil Engineering, Sydney University, Australia
  • Ahmad Sadegh Mohammadi

    Ahmad Sadegh Mohammadi

    Vice President of Business Development, Kapsch, USA
  • Sylvain Haon

    Sylvain Haon

    Director of Knowledge and Membership Service, UITP, France
  • Adnan Rahman

    Adnan Rahman

    Director General, International Road Federation (IRF), Switzerland
  • Shigetoshi Tamoto

    Shigetoshi Tamoto

    Vice President, ITS Japan, Japan
  • 1

Congress Secretariat in Iran: IICIC

Address: NO.4,7 th Floor, Mellat Tower, Vali e Asr St., Tehran_Iran
Tel: +98(21)22048859-22037383
Fax: +98(21)22044769
Email: its2017@itscongress.ir

RMTO Secretariat : National Road Management Center

Address : No.12, Dameshgh St.,Vali e Asr St.
Tehran – Iran

Tel:+98(21) 84498600

Fax:+98(21) 88924461

Email: itsinfo@itscongress.ir

Congress Secretariat in Germany

Address: 3rd Floor, Kronenstr. 1, 10117 Berlin – Germany
Tel: +49 30 804 92100
Fax: +49 30 804 92102
Email: berlin@iebcenter.eu

Congress Secretariat in England

Contact Person: Monique Quant
Tel: +44 794 055 7061, +44 776 776 0277
Email: monique@iicic.com